Tips & Tricks of Google: Your business goals trump your strategies

Tuesday 13 February 2018

Your business goals trump your strategies

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Feb 2018

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How to avoid drowning in pricing by volume

Is it OK to lower prices to generate more volume?

Clients often ask me if it makes sense to lower prices with the hope of improving profit via volume of products sold. I usually tell them that lowering prices in order to sell more volume is not necessarily a good pricing strategy. However, it's always important for clients to know which customers are buying somewhere else and might switch to them if their prices were lower.

Are you guilty of these simple faux pas in customer relations?

How are brands chasing away customers with these 4 mistakes?

Today's race to personalization continues to be a rocky road for brands seeking the best - and right - ways to reach and influence their customers. What could irritate consumers enough that they would break away from a brand? What is a consumer's most sensitive type of data? What could be the most egregious thing a retailer could do that would chase away customers?

Did you know that your business goals trump your strategies?

Retailers, what's in your price optimization playbook?

Using science as the key to actionable insights buried in big data, retailers have found they can effectively manage their inventory, set and get the right prices year-round, minimize markdowns, and, ultimately, perform profitably. To accomplish this, a Price Optimization Playbook is in order. Retail technology solution developer, Dr. Shai Geva...