Monday, 26 February 2018

Here's how we say goodbye to the Winter Olympics

Friday, 23 February 2018

WATCH THE NEWEST ADS ON TV FROM CADILLAC, COCA-COLA, KOHL'S AND MORE

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A two-dimensional illustration of an astronaut ventures into the real 3-D world to snag a bottle of Coca-Cola Zero Sugar. IHOP issues a Declaration of Pancakes to hype its made-up holiday, National Pancake Day, coming up on Feb. 27. And Cadillac shows off Super Cruise, what it calls the "first true hands-free driving system for the freeway," available in the Cadillac CT6.



ARTICLE SOURCE BY: ADAGE.COM

SNAPCHAT ROYALTY KYLIE JENNER HELPED ERASE $1.3 BILLION IN ONE TWEET

Credit: Kylie Jenner via Instagram

Snap Inc.'s flagship platform has lost some luster, at least according to one social-media influencer in the Kardashian-Jenner clan.

The Snapchat parent's shares sank as much as 7.2 percent Thursday, wiping out $1.3 billion in market value, on the heels of a tweet from Kylie Jenner, who said she doesn't open the app anymore.

Whether it's the demands of her newfound motherhood, or the recent app redesign, the testament drew similar replies from her 24.5 million followers. Wall Street analysts too, have begun to notice, citing recent user engagement trends noticed since the platform's redesign.

Citigroup analyst Mark May downgraded the stock to sell from neutral earlier this week after seeing a "significant jump" in negative reviews of the app's redesign. He expects the reviews could cause user engagement to fall, hurting financial results.

Snap Inc. responded Tuesday to a Change.org petition criticizing the redesign by saying "we hear you."

"This new foundation is just the beginning," the company said in a post on Change.org, "and we will always listen closely to find new ways to make the service better for everyone."

Meanwhile, CEO Evan Spiegel may become one of the highest paid executives in the U.S. After the company's IPO last March, Spiegel got a $636.6 million stock grant that will be payable through 2020.

"Still love you tho snap," Jenner hedged in a later tweet.

-- Bloomberg News with Ad Age staff

ARTICLE SOURCE: http://adage.com

GOOGLE DEBUTS ADSENSE 'AUTO ADS' FOR PUBLISHERS


 ARTICLE SOURCE BY : http://adage.com

Credit: iStock

Google on Wednesday offered web publishers an optional update to its AdSense system that it says uses machine learning to choose the best ads to display and the best places to put them—even areas where there were no ads before.

"Place one piece of code just once to all of your pages and let Google take care of the rest," the company says in a blog post pitching the update, called Auto ads.

Publishers will not need to remove their existing, manually-placed ads to use it; Auto ads won't interfere with those, Google says.

Google's AdSense already serves ads that it calculates will perform well based on factors like publishers' content and audiences. The Auto ad feature layers in machine learning to improve results and find unused ad space where new ads can go, according to Google. The move underscores a broader shift within Google to include artificial intelligence in nearly everything it does.

The blog post does not address whether the Auto feature limits ad placements to protect publishers' traffic from search. Google's search algorithm considers ad overload a negative when ranking websites in its results, and Google's search team does not work directly with the AdSense team.

It's also unclear how publishers can keep track of where ads are being placed and how they are performing. Google referred questions to an outside PR agency, which could not immediately provide answers. (Update: A Google representative said the Auto ads program keeps track of ad density in such a way that it's unlikely to hurt a publisher's search ranking.)

"Finding the time to create great content for your users is an essential part of growing your publishing business," Tom Long, AdSense engineering manager at Google, said in the blog post. "Auto ads use machine learning to make smart placement and monetization decisions on your behalf, saving you time."


Florida school's armed officer did "nothing" during shooting